If your familiar with Google Labs then you should know of two search tools the white coat technicians at Googleplex have been developing. Google Select and Google Trends. Both these search tools analyze keyword popularity in there own unique way. For instance with Google Select as you type your search term in the box Google will offer suggestions along with how many web pages they have in the index for that search term. For example type in the word Immigration and you will see all the other popular search terms used after the word immigration. You can now better select which keywords will work on your site.
With Google Trends (and a warning it can get addictive) you can compare lots of different keywords against each other. For instance type the word Earthquake into the search box and Google Trends will show how popular that keyword was over a time period. It accurately pin points when earthquakes struck most noticeably the big one at the end of 2004.
Now type in Earthquake, Hurricane - you can now see a comparison of these search terms, its a great way of finding out when things occurred in history. Try typing Olympics etc.. Why is it an important tool for keyword selection? Well its pretty obvious isn't it? volume of searches = popular keyword
Neil Holmes is the CEO of WebIntellect, Australia. His personal blog at http://www.neilholmes.com named Site-Search-Software features articles on SEO and Web Marketing.
[tags]Google Labs, Google Trends, Google Select, SEO, Keyword Selection[/tags]
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