Without "Tricking" any search engine the most simplistic approach to getting found by those looking for your offering is to insure your specific Internet Community knows what your site is about. Search Engines do not trust the content on your site to tell them what it is about. There is a very solid reason for this, they've been duped. Web Sites have been "traffic" driven for a very long time. The term " Internet Super Highway " was coined under the premise that when a website is receiving a lot of visitors it is valuable real estate on a popular curve in the freeway of information. The more popular a section of highway is the more expensive the billboard space is. So since the people making the sites were only compensated by advertising dollars they drove traffic in. They did not care what kind of traffic; they just wanted visitors, lots of them. And they were duly compensated, even if the traffic was related to a term that was searched very often but had nothing to do with the site. The Search Engines began to lose face, people would stop using a particular engine because they could not find what they were looking for, they simply found sites that had a lot of banners and had a lot of the text they were looking for on the page, but nothing to offer. This is why the Search Engines do not trust your web site. They must determine what your site is about in some other logical manner. Remember these are machines, they only know numbers. So instead of the machine counting the words on your site, they count the words on all the sites that link to you. The sites that link to you are your Internet Community. If those sites are related, and they are popular, and you make sure the search engines can count the right words the right way, then you will have explained to the engine what your site is about without having to trick it in any way.
Search Engines must trust your internet community. Mathematically they have no choice. They are like any system, they are data driven, they have very little data to go by other than the data on your site and all of the sites that link to you. But because this is all they have to work with, they use every miniscule piece of information within. They look at title tags of your site and the site linking to you. They look at the text under the images, the descriptions, the keywords, and the text in the link. They count all the links on all the pages and all the pages, pages. They are counting everything.
When competing for a specific term all those little things that they are counting come into play! This is when they compare your site to other sites and decide the order in which to place your site. If the other site has more qualifiers than you they get a higher ranking. So in no way are you tricking the search engine, but an effort must be made to increase the qualifiers so your site can compete. Knowing which qualifiers hold more value to the search engine can help a great deal. The trump card of all qualifiers is the text in the link on all those other sites that point to you.
This is simple search engine results because the most effective sites are campaign driven. What this means in a nut shell is that they don't focus just on one term. When competing on many terms the playing field is complicated exponentially. Much attention must be paid to the details, and as you can imagine there are a lot of those laying around in our new Internet media.
Adam Yax is CTO of http://www.phoenixsynergy.com, which provides internet marketing in Phoenix, AZ.
[tags]Internet marketing,increase sales, SEO[/tags]
ไม่มีความคิดเห็น:
แสดงความคิดเห็น