Directories For SEO

If you are looking for ways to promote your website, then web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one-stop destination on the web to find the information they are looking for. Further, in using web directories, you can increase the visibility of your website and derive myriad benefits offered by web directories.

Let's take a look at the benefits that webmasters derive from web directories:

1. Some webmasters might wonder why they should bother to submït to web directories when 80% of all website traffïc comes from search engines. The answer is simple when you consider the following: what about the other 20%? When you are attempting to maximize the traffïc that comes to your website, every little bit of promotion helps and web directories can help you gain a big chuck of that 20% of web traffïc you have been missing out on.

2. Did you know that a key factor in the ranking algorithm of search engines is link popularity? By using web directories you will be creating more links that point directly to your site and the raising your ranking in various search engines across the Internet. Further, everyone knows that a higher search engine ranking is equivalent to easier accessibility and easier accessibility equals more traffïc for your website.

3. The first way to increase your link popularity is to include keywords in your hyperlinks. When you submït to web directories, the links you submït should not only lead to your site, but also should possess themed keywords within the links. The themed keywords will not only make your site easier to find, it will also increase the rating of your links in various search engines — again getting more, frëe web traffïc for you.

4. Links that are created within web directories are votes for a site, and they use your keywords within your hyperlinks to associate your link with certain key phrases. As such, the keywords you select are extremely important because they determine how often your links will be pulled up whenever a key phrase is associated with your created links. Therefore, it is a good idea to research the most popular keywords associated with your website theme before submïtting your website to various web directories: the most popular keywords can make all of the difference in the world.

5. If you are submïtting to various web directories, there are a few things that you need to consider. First, for a directory to be valuable, the pages you submït your listings to must, at minimum, be listed in various search engines. For instance, if you submït your links to a web directory that doesn't appear in any search engines, chances are web visitors will not only have difficulty finding your website, but they will also have extreme difficulty finding the web directory you have listed your site in. In such cases, the listing in the web directory is a fruitless endeavor. Conversely, if you list your web site in several popular web directories and you utilize keywords in your hyperlink and a short website description, you greatly increase the visibility and accessibility of your website.

6. The second consideration you must keep in mind when submïtting to web directories is that when you are submïtting your hyperlinks, you will derive the most benefit from submïtting to directory pages that have a comparable theme to your website. For instance, if you have a website that is based on credït cards you will find that you get more web traffïc from a web directory page that focuses on credït cards. Thus, when searching for web directories, look for web directories with topics that parallel the central focus of your website.

7. Here's a quick tip for you that can help you derive the most benefit from listing your hyperlink in web directories: watch out for Google Adwords because these are a good indicator of how Google at least categorizes the page. In other words, if you mirror your hyperlinks and descriptions to appear much like those seen in Google ads, you will more than likely increase your search engine ranking as well as your listing in various web directories.

8. In order to be successfully listed in any web directory, you will need to conform to the terms and conditions of the directory. Typically, web directories list a series of specific listing regulatïons that you must adhere to and it would pay for you to adhere to them. In addition, to improve the chances of your listing being accepted you should try to avoid promotional language and you should choose a category that is as close to your website theme as possible.

9. Webmasters have much to look forward to in terms of web directory posting. In fact, the next generation of web directories are nöw appearing that allow business card type pages. Not only do webmasters get the opportunïty to post a short description of their website, but they are also afforded the opportunïty to display their logo and contact information as well. Such offerings prove to be particularly appealing because eye catching logos and easy contact information will make a Webmaster's website that much more appealing.

10. In the end, web directories are a valuable part of your web promotional program and should not be overlooked in terms of their value. Along with the use of search engines, and article databases, a Webmaster can be pleasantly surprised at the frëe advertising available on the Internet. Finally, the increase in web traffïc that webmasters reap can be truly astonishing indeed.

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[tags]internet business internet home business internet home based business business from home honest inte[/tags]

SES NYC A Bustling Conglomeration

Coursing through the carpeted hallways of the Hilton NYC convention center, thousands of people from every demographic were either entering or exiting the various lecture halls. This was not to say that the traffic at the booths was small, but the numbers of people who were there just to gather information was dizzying. The 2006 Search Engine Strategies Convention in New York City was everything an attendee or sponsor could hope for. Kicked off by a keynote speech given by Ask.com's Barry Diller, it's been awhile since rumor circulated concerning the possible sale of Ask.com. However, when Diller says: "search will be everywhere," in regards to the future, it may be assumed that the seasoned media vet has no plans to retire his jersey in the near future. More players mean more competition. This bodes very well for the niche players, too. The torch of search innovation will be carried forward by the "have-nots;" companies still hungry to improve search in order to attract new users, because the game is far from over.

I walked the convention as a representative of a niche player, ConductSearch.com. And like any search specialist, I'm excited to see Ask.com focusing efforts on the quality of the search process, as opposed to merely scheming to retain a massive user base, like Google or Yahoo. There's nothing wrong with Google's applications, but is its focus to improve and continue revolutionizing search, or to preserve its own dominance? Is amazing map technology advancing the search process or does it keep us talking about Google?

Diller, in keeping the focus on search instead of shares, is pointing Ask.com in the right direction - one that benefits end users. Perhaps they are looking to attract the discriminating web surfer before reeling in every Internet user. You may not have heard of many sponsors and exhibitors at the SES, but be sure that most believe, like Diller, that search is just getting started.

Search is evolving and everyone, like Ask.com, seems to be focused on performance. In fact, the countless exhibitors at the conference each had their own search implementations that better the process. Great ideas were everywhere. It's a good thing the conference was well stocked with accompanying literature, because I could never have remembered it all. A simple case of information overload perhaps, but still indicative of the innovation that's flooding the search industry. Everybody seems to have some new proprietary innovation; everyone wants to build the Next Big Thing.

One thing to note about the evolution of Ask.com is its link to bloglines, the feed aggregator. XML feeds are vital to search engines, particularly to ones that want to stand out in terms of higher performance for their users. Ask.com is not gunning for tops in aggregate search (yet), but is instead refining the search base it already has. And the functionality of XML feeds plays right into this development.

We love to see any search engine focus on performance; since ConductSearch.com's particular technological search innovation is the world's first real-time, self-updating fraud protection system. The key word? Reliability. We're helping search engines, big or small, improve their product.

Let's go back a couple of years. Do you remember when search was a pain in the neck? Weeding through spam and bogus or misdirected results was like trying to watch television through static. (Does anyone remember static?) All that spam and word cramming tended to ruin the search experience. Google is largely credited with the vast improvement in results, and shares credit with Overture for developing the model for today's search advertising. And, while this has been a joy for the user (ie. better results, increased faith in the search process); it's not without its occasional drawbacks, like the scourge of click fraud.

Click-fraud has proliferated in the new age of search- further proof that search needs improving. Users at their computers are largely unaware of the risks or dangers– only advertisers get hurt, which means easy money for crooks, and it doesn't hurt the big engines. And even then, advertisers might not figure it out – click-fraud is an almost untraceable crime. Ironically, it's shadowy crime in a measurable arena.

The gradual effects, however, are corrosive. Once an advertiser feels they've been taken, the mistrust that develops as a result can spook them from making future online campaigns. Everyone, eventually, gets hurt: advertisers, users, engines.

Trust is an essential element in any business model and ConductSearch.com's technology serves to build trust by sniffing out fraudulent bot-clicks. Thusly, we're a just another niche tackling a larger problem to enhance the overall search process. If smaller companies don't tackle stuff like this, who will? After all, it doesn't cost the search engines any money.

The road towards better search should serve us well, just as the growing use of search, estimated to increase an additional 26% this year alone, will too. There are doubters; some legitimate (a Google executive claimed last week that search is not an infinite resource, and it made headlines!), some laughable. One clown media commentator, who shall remain unnamed, thinks that search (and blogs) is actually dying out because many users have found their favorite sites and will not continue to explore the internet in the future. Astounding. His implication is that people have discovered all they need from the Internet, as in, the bus has stopped folks, now get off. I don't think so.

Search is simply getting better one application and innovation at a time. Seeing so many exhibitors at SES makes me suspect that the best innovation is coming from upstart online companies, who wish to make names for themselves by providing a better product. Almost any conference attendee would predict a continuation in search improvement, but few are going to sit on the sidelines to watch others do it. Change is up to us, the innovators, and not those who look to preserve an existing user base.

Jeff Conduct
Director of Marketing
http://www.conductsearch.com
marketing@conductsearch.com

[tags]SEO, search, improvement[/tags]